III Marketing Cost Categories
Residential Realtor?s® Financial Performance Reports
Marketing Expenses
|
Account ID
m 01cl meet
m 02 close gift
m 03 consult
m 04 geog farm
m 05 instit
m 06 int marketing
m 07 mailers
m 08 newsletter
m 09 pers promo
m 10 pers web
m 11 promo
m 12 prep prem
m 13 prop info
m 14 prospect
m 15 referral
m 16 repeat
m 17 sponsor
m 18 subs/int
m 19 supplies
m 20 showing
m 21 unident
m 25 structured |
Account Description
Client meetings
Closing gifts
Marketing consultants costs
Geographical farming costs
Listings advertising - publications
Property internet marketing
Property mailers
Periodicals sent ? all costs
Personal promotion costs
Personal website(s)
Magnets, calendars, pads?
Preparation of premesis
MLS & enhancing presentations
New business avenues
Referral fees & expenses
Repeat client services
Sponsored events & activities
Internet marketing subscriptions
Marketing supplies
Showing fees & costs
Marketing expense to be classified
Structured Prospects Presentations
|
IV Overhead Expense Categories
Residential Realtor?s® Financial Performance Reports
Overhead Expenses
|
Account ID
o a
o acct
o asexp
o assdep
o auto
o automilage
o bank
o contract
o donations
o dues
o education
o employee
o employmeals
o entertain
o ins
o interest
o lease
o legal
o office bill
o other
o payrll tax
o personal asst
o supplies
o taxes
o tele
o travel
o unemployment ozcompensation
o zfica
o zhealth
o zpension |
Account Description
PENDING
Accounting & business services
Assets - expensed
Assets ? depreciation
Automobile operating expenses
Aut? standard mileage expense
Bank charges
Contracts (non-marketing)
Donations/contributions
Dues & subscriptions
Education & seminars
Employee health insurance
Employee meals
Entertainment & meals
Insurance ? (naut/ health)
Interest expense
Leasing ? automobile
Legal fees & expenses
Office fees / expenses
Other expenses
Payroll taxes (FICA only)
Assistant compensation
Office supplies and expenses
All taxes (head tax / property)
Telephone & communications
Travel & lodging expenses
FUTA & state unemployment taxes
Management compensation
Management FICA tax
Management health / dental insurance
Management pension |
V Residential Realtor?s® Financial Performance Reports
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VI Performance Indicators
- Return on Activity
- Average Hourly Rate
- Average Marketing Costs per Transaction
- Commissions Earned Breakdown
~ Compared with Projection
~ Matched with Marketing Tactics Employed
- Multiple Dimensions for Classification
Commissions Earned
a. Source
b. Leading Tactic
c. Client Profile
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VI Operational Chart
