SUCCESSIVE SYSTEMATIC SUCCESS^©

What Is SUCCESSIVE SYSTEMATIC SUCCESS^©?

A huge time-saver and extremely cost-efficient system, SUCCESSIVE SYSTEMAIC SUCCESS^© assists Top Producers and their teams and groups in assessing the effectiveness of their marketing efforts.  It’s tough to control the difficulties and surprises that occur within real estate markets, but it’s essential to apply an effective business tool that assists you in achieving essential financial and personal goals.

SUCCESSIVE SYSTEMAIC SUCCESS^© allows you to manage these critical elements of your business:

1. Break down your marketing expenses to fit your target markets:
     a. Clearly identify the following groups of client marketing expenses:

• Traditional marketing channels (direct mail, newspapers,
  magazines, etc.)
• Electronic marketing channels (e-mail, web, social networks,
  mobile apps)
• Each of the above groups must also identify the following
  sub-groups:
• Recurring (monthly, quarterly, semi-annual)
• As needed (per listing, project, etc.)

2. Identify each of your closings by the following factors:
     a. The type of closing (PSOI, repeat, passive, etc.)
     b. The marketing tactic which was instrumental in bringing the
         contact to closing
     c. The personal characteristics of your clients, including traits such as:

• The type of profession or trade
• The client's role in their profession or trade (employee, contractor,
  etc.)
• Zip codes or location
• The type of property (house, condo, etc.)

Note: Each realtor should evaluate these categories as part of their Annual Blueprint preparation process.
3. Pre-plan a targeted performance:
       a.  Your return on investment (ROI)
       b.  The hourly rate you want to attain
       c.   "Prospecting" vs. "client services" for your PSOI (Personal Sphere of Influence)

4. Project your Cost per Transaction before the business year starts, which is critical when planning your cash flow and separating your personal cash needs from your business' operational needs.

At this point, you may be asking,  "What if I am not ready to implement such a proactive management service?"  No problem.  You can start with our other two basic services and then decide if you want to implement this one as well.

Our experience—and that of many of our Realtor clients—is that SUCCESSIVE SYSTEMATIC SUCCESS^© is a powerful planning and analytic tool that helps drive business success in the highly competitive real estate space.

But don't just take our word for it—try it yourself by taking it for a Test Drive.